The Creation Process Behind Your Personalized Song
Your special story. Our creative expertise. A songwriter’s magic touch.
There’s a lot that goes into transforming your submission into a personalized song made from scratch. Now that you’ve made the leap to have some of life’s most important moments backed by a custom song, you might be wondering what exactly happens next.
There’s no smoke and mirrors in this magic trick — we want you to know what to expect every step of the way as we work together to craft something truly one-of-a-kind.
Your Work Is Done … Or Is It?
After you submit your story, it’s sent to our Storytelling Directors for review — experts in bringing your memories and feelings to life through music. They read through your story to ensure there is enough information to inspire a personalized song filled with details of your one-of-a-kind story. They also look for any names or uncommon words that may be mispronounced, so we can guarantee everything in the song is exactly as you envision.
If we need more information or have any questions about details like pronunciation, we will reach out before sending your story to a songwriter to begin crafting your song. So be on the lookout for an email from your friends at Songfinch!
Finding The Perfect Match
We’re more than music lovers. Our team is staffed with music industry professionals who have worked on music for some of the world’s largest brands over the last 10 years. There’s nothing we value more than choosing the right songwriter for the story at hand.
First, we look at the genre and vocalist type you selected, which helps narrow our options down quite a bit. From there, our expertise in music and story guides the songwriter selection process. There are some artists who excel in creating upbeat pop songs and some whose strengths lie in writing slower love songs. The mood and desired reaction you choose are big factors in selecting the right songwriter for your story.
Once we lock in the artist, we send them your submission so they can begin your song.
Pens & Pads
Once your songwriter receives your submission, they immerse themselves in your story with the occasion, desired reaction, moods and genre guiding their vision. They essentially become the creative vessel for your story, and once they’ve adequately absorbed all the details you submitted, they begin writing the song lyrics. Every artist does it differently — some start with the chorus and then write the verses, others start with the verses and then work on the chorus. It’s sort of like a puzzle — they build a song by fitting in pieces of your story while staying true to the mood and desired reactions you hope to evoke.
Strings & Things
From there, the instrumentation and melody are created, laid down and recorded — all from scratch. The ease or complexity of the instrumentation varies for each song and is generally dictated by the genre and the artist creating it, resulting in a completely original experience every single time.
Mics & Vocals
Once the instrumental is recorded, the songwriter lays down the vocals. Depending on the complexity of the song, this can be one pass or 10. It all depends on background vocals, harmonies and the amount of takes to get it perfect. Songwriters are true artists — after immersing themselves in your story, they craft a vision of that final work of art that will be your personalized song. As such, it can take many takes and tweaks for them to bring that vision to reality the way they (and you) want.
Mixing & Adjusting
In any art, the first draft is rarely the final version. When the whole song is recorded, the artist sits down to mix the song. Maybe the guitar needs to be a bit more prominent, maybe the vocal harmonies need to be toned down a bit so they don’t overpower the lead vocals — this is when all these adjustments are made. We require the artists submit a high-quality mix on all our songs so they sound like something you might hear on the radio.
After the songwriter works their magic, they send the completed song and lyrics back to Songfinch. Our Storytelling Directors will listen to it and match it up against your submission to ensure that it is true to the story, sufficient personal bits were included, and the desired genre, style and mood are all hit.
If they think any tweaks should be made, the Storytelling Directors chat through the edits with the songwriter until they feel it’s absolutely perfect.
Song Delivery Prep
Once we confirm that the song fits all the criteria, it’s time to get that bad-boy ready for delivery. We import metadata on the song and convert it to an MP3 file so it’s compatible with every device.
Story Homepage Prep
We load your personal Story Homepage with the song, header image and lyrics. We listen to the song to make sure the typed lyrics on your page match the lyrics in the song exactly (which is surprisingly rare). We don’t mind the extra couple listens though — that’s half the fun of working at a music and gifting company!
Once everything’s all set, we ship a notification to your email indicating that your song is ready on your Story Homepage. From there, you can listen, read the lyrics, learn about your songwriter, share your song and download it.
From there, the power is in your hands in how you reveal the song to maximize the desired reaction. Get as creative as you want — there sure was a lot of creativity behind the song creation process!
If you have any questions along the way, feel free to reach out to firstname.lastname@example.org at any time and we will be able to help you out.